Reports show that 148 countries around the world tuned in either via TV, the live stream on the internet or via embedded players to watch the Norwegian Broadcasting Corporation’s (NRK) 134-hour non-stop live coverage of a voyage with Hurtigruten from Bergen to Kirkenes. Broadcast between 16 and 22 June, the show is also entering a claim to the Guinness World Record for the Longest Live TV Documentary. NRK is awaiting confirmation of whether it has achieved this or not.
The show, on national TV channel NRK2, brought a sense of euphoria to the country. In total, three million Norwegians watched the show, representing almost three quarters of the country’s population and produced record-breaking ratings for NRK2. In addition, 2.9 million watched the streamed voyage online, almost half of these from outside Norway. The UK was the fifth most popular country for online viewing figures.
Social media across the globe also joined the frenzy. During the TV show, Hurtigruten was the trending topic on Twitter, at one time with one tweet every six seconds. The show’s Facebook-site ‘Hurtigruten minute by minute’ received 65,000 ‘likes’ during the five and a half day voyage.
Kathryn Beadle, managing director at Hurtigruten comments “Nobody could have imagined just how popular this show proved to be. Along the coast, crowds turned up in every port to welcome the ship and boats joined in to escort her along the way. The impressive figures demonstrate clearly show the incredible interest there is in Hurtigruten’s voyages along the Norwegian coastline and the global fascination there is for NRK’s innovative concept – Slow-TV.”
Hurtigruten, established in 1893, has been en-route ever since and is an important part of the Norwegian infrastructure and one of Norway’s most known travel brands. The classic coastal route is known as the world’s most beautiful voyage and this was exactly what viewers from all over the world were able to see. All of Norway’s beauty was shown live on TV including Geirangerfjord and the western fjords of Norway, the crossing of the Arctic Circle, the Lofoten Islands, North Cape and the midnight sun. The broadcast resulted in all-time high visits on Hurtigruten’s websites around the world and all time high ratings for NRK2.
Coverage can still be enjoyed at www.nrk.no/hurtigruten/.
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