After becoming the
first cruise operator to implement a brand new social media tracking service on
their remote voyages to Antarctica and the Arctic earlier this year, Aurora
Expeditions has now taken home an award at the 2013 TRAVEL + LEISURE SMITTY
(Social Media in Travel and Tourism) Awards.
Presented
the ‘Best Overall Use of Social Media’ in the ‘Cruise Line’ category, the
company is ecstatic to know that its pioneering efforts in social media are
being acknowledged by TRAVEL + LEISURE editors and their panel of industry
experts, as well as the wider travel industry.
The
system, dubbed ‘Track my Trip’ and designed by TrekTraka, makes the most of the
latest social media web-delivered software and aligns Aurora Expeditions in the
forefront of the social networking space. This innovative and effective use of
social media has allowed passengers to share their location, images and
highlights of the destination via their social networks such as facebook and
twitter, despite being in some of the most remote locations on
Earth.
Not
only does the system share the expedition highlights with friends, it also
provides peace-of-mind to family members who can now follow the progress of
their loved one on a journey that would otherwise sever any communications for
an extended period.
Given
the exceptionally remote location of many of their voyages, Aurora
Expeditions understand that passengers find communicating with friends and
family back home during their expeditions to be irregular, time consuming and
expensive – not to mention the last thing they want to think about on their trip
of a lifetime. By registering to the complimentary 'Track My Trip' system prior
to departing for their voyage, passengers can enjoy their voyage with peace of
mind that their family and friends know exactly where they are and what they are
doing.
For
more information on Aurora Expeditions destinations and itineraries visit www.auroraexpeditions.com.au or
call +61 2 9252 1033 or email info@auroraexpeditions.com.au.
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